+120 reviews
The Founder-First Venture Building Program for Solo Tech Founders
Transform your validated SaaS from stalled growth into a traction machine! Expert-led GTM sprints that validate markets, acquire customers, and secure angel funding, while you keep 100% equity and full control.
What Your Startup Desperately Needs
Unbiased Strategic Direction
Rapid Market Validation Without Burning Cash
Go-To-Market Execution That Builds Internal Capability
What You're Already Doing Right
Building a Real Product
Seeking Product-Market Fit
Trying to Generate Demand
Thinking About Fundraising
But You're Still :
Stuck in Execution Paralysis
Burning Time (and Maybe Cash) on Wrong Channels
Unable to Tell Investors a Compelling Story
Losing Control of Your Vision
You're working harder than 95% of founders, your product deserves traction, and your potential investors are waiting for proof. But scattered execution, biased advice, and misaligned partners are keeping you from the breakthrough you've earned.
Having a solid product guarantees you technical credibility. Equipping your startup with SaaS Relaunch transforms your operation into A TRACTION ENGINE and guarantees you NEVER MISS A QUALIFIED LEAD, NEVER WASTE RUNWAY ON WRONG CHANNELS, AND NEVER GIVE UP EQUITY FOR BAD ADVICE.
The SaaS Relaunch Solution
Unbiased strategic direction. Rapid validation sprints. Build internal capability while getting customers.
SaaS Relaunch is the only venture-building program designed exclusively for solo technical founders who refuse to surrender equity, control, or vision. We combine hands-on GTM execution with strategic coaching to help you validate channels, acquire customers, and become investment-ready, all while retaining 100% ownership.
This isn't a course. This isn't an agency. This is your fractional CMO/growth co-founder, without the equity dilution.
10X your traction with SaaS Relaunch
We don't execute generic playbooks. We run customized sprints tailored to YOUR market, YOUR customers, and YOUR business model then we hand you the playbook so you can scale it yourself.
How SaaS Relaunch Works:
From Validation to Funding in Three Phases
Validate: Find Your Repeatable Customer Acquisition Channel
Stop guessing. Start proving.
We run rapid-fire experiments across 3-5 potential channels to identify which ONE delivers qualified leads at an acceptable CAC:
- ICP Refinement Workshop: The golden segment with burning demand for your product, and has the resources and urgency to buy
- Positioning & market analysis: Find the gaps in your market where there is a proof of demand from underserved segments and launch as the obvious choice for them
- Channel validation sprints: We run Minimal Viable GTM sprints to validate your hypothesis and find winning angles
Scale: Build Your Customer Acquisition Engine
Stop random acts of marketing. Start systematic growth.
Once we've proven the channel, we build the entire system you need to scale it:
- Sales process design: From first touch to close, documented and repeatable
- Content & campaign creation: We write the emails, build the landing pages, and create the sequences
- CRM & automation setup: HubSpot, Lemlist, Clay, whatever you need, we configure it
- Performance dashboards: Track what matters (revenue, pipeline, CAC), not vanity metrics
- Process transferability: After building an iterative process, we document easy-to-follow SOPs so you or your team can iterate and build traction without being dependent on agencies.
Fundraise: Position for Angel Investment on YOUR Terms
Stop begging. Start choosing.
With proven traction and a repeatable growth engine, you're now in the power position with investors:
- Pitch deck building: Data-driven story that shows opportunity scale and urgency, not just "potential"
- Investor targeting strategy: Angel networks, industry-specific outreach, strategic angels who ADD value
- CRM & automation setup: HubSpot, Lemlist, Clay whatever you need, we configure it
- Financial modeling: How your unit economics support profitability at scale.
- Pitch coaching: We prep you for every objection, every question, every scenario, rehearsal, and speaker notes
Founders Who Chose to Keep Their Equity, And Won
Don't just take our word for it. Hear directly from technical founders who went from stalled to funded.
With proven traction and a repeatable growth engine, you're now in the power position with investors:
SaaS Relaunch vs. Incubators vs. Venture Capital
Metric
Equity Taken
Founder Control
Capital Cost
Speed to Results
Vision Preservation
Investor Access
Success Track Record
Time Commitment
Founder Learning
SaaS Relaunch
0% – Keep 100%
Full autonomy
Fee-based service
1:1 personalized, hands-on execution
4-6 weeks (sprint-based)
Founder-led decisions
Angel network, pitch-ready
100% satisfaction, $45M raised
Flexible sprints
Learn while executing
Startup Incubators
5-10% upfront
Mentor pressure, soft influence
Equity trade-off
3-6 months fixed program
Pivot pressure from mentors
Demo days, investor exposure
Mixed – 10-20% success rate
Full-time 3-6 months
General workshops
Venture Capital
$20-30% per round
Board seats, 40% CEO replacement rate
Massive dilution
Minimal – capital only
3-6 months fundraising + pressure
Forced pivots for scale (75% pivot)
Direct funding source
75% fail to return capital
Months pitching + ongoing pressure
None – figure it out yourself
SaaS Relaunch vs. Done-For-You Agencies
Metric
Strategic Alignment
Decision Framework
Solution Flexibility
Team Quality
Ownership of Outcomes
Long-term Focus
Cost Efficiency
Knowledge Transfer
Sustainability
Risk of Misalignment
Authenticity
Success Definition
SaaS Relaunch
Unbiased – Recommend what's right for YOUR startup
Neutral advisor, maximum founder benefit
Custom strategy, adaptable approach
Senior strategists, A+ executors
100% aligned – Only succeed when you succeed
Build processes, enable self-execution
Build capacity – 20x cheaper than agencies long-term
Teach + execute = founder empowerment
Create internal capabilities
Founder is sole stakeholder
Honest assessment, might say "not ready"
Traction, validation, sustainable growth
Growth Agencies
Biased – Only recommend services they sell
Sales-driven, optimize for contract renewal
Fixed playbook, repeat same systems
Entry-level implementers (80% profit margin)
Zero ownership – Paid regardless of results
$5-15K/month – 5x hiring talent cost
Execute only, no learning transfer
Dependency loop, stop paying = stop growing
Overpromise to close deal, underdeliver
Always say yes (employees to pay)
Vanity metrics, deliverables completed
Building Processes Yourself
$100
Hiring Talent:
5x
Done-For-You Agency:
20x
SaaS Relaunch (Build + Execute):
2x (but with lasting capability)
Agencies optimize for their profit, not your outcome. SaaS Relaunch optimizes for your success, equity preservation, and long-term capability building.
What Founders Are Saying About SaaS Relaunch
Real results. Real founders. Real equity preserved.
Jimmy Van Malleghem
CEO of Analog Reality
Ali has an impressive ability to reconfigure and sequence concepts on the spot. He’s a top-notch professional, consistently positive and upbeat. I highly recommend working with him
Philippe GERWILL
Digital Healthcare KOL & International Speaker
Toronto’s tech scene is richer for having Ali as a part of it. I am confident that he will continue to drive significant value in his future endeavors and would be an invaluable addition to any team looking to enhance their marketing functions.
Ömür Yanıkömeroğlu
Director of Engineering | Toptal
"This was the best consultancy service I have ever had. Ali came prepared, was on time, and displayed his know-how on the subject with excellent communication skills. He is also sharp and will tailor the right strategy for your product and expectations. I am genuinely looking forward to our next engagement."
Nicole Patrick
Founder of Rescue Spot
"If I could give Ali 10 stars I would! He is extremely intelligent, responsive, quick and thoughtful with his work. He went above and beyond for my project and taught me so much along the way. I highly recommend working with him, his level of knowledge and professionalism is unmatched. Thank You!"
Frequently Asked Questions
How is SaaS Relaunch different from hiring a marketing agency?
Short answer: We build your capability. Agencies create dependency.
Detailed answer:
Agencies have inherent conflicts of interest:
- They only recommend services they sell (SEO agency pushes SEO, even if paid ads would work better)
- They optimize for contract renewals, not your exits (long timelines keep you paying)
- They use junior implementers at 80% margins (you pay senior rates, get entry-level execution)
- They don’t care about your cap table, equity, or long-term strategy
SaaS Relaunch is different:
- Unbiased recommendations – We’ll tell you NOT to spend on marketing if you need to fix product first
- Knowledge transfer – We teach you the “why” so you can self-execute after the sprint
- Equity preservation focus – We help you raise smart capital, not just “any capital”
- Founder-first philosophy – Your success = our reputation. No other incentive.
If you want vendor execution, hire an agency. If you want strategic partnership, choose SaaS Relaunch.
Do I need to be technical to work with SaaS Relaunch?
Yes, but not in the way you think.
SaaS Relaunch is designed for technical founders (engineers, product people, designers who built the product).
Why? Because:
- You understand your product deeply enough to articulate value props
- You can make product iterations based on customer feedback
- You have the grit to execute on what we strategize together
But if you are in the idea stage and looking to invest in building the product, we can assist you with the right foundation that gives you the value of a Full Product Manager. At your stage.
What if I'm pre-revenue or pre-product-market fit?
Perfect. That’s exactly who we work with.
Most of our clients are:
- $0-5K MRR (early traction or searching for it)
- 0-20 customers (need validation on whether they’ve found PMF)
- Built a V1 product, but unsure which market/segment to attack
We don’t require traction to start. We CREATE traction through sprints.
However, we do require:
- A working product (beta is fine, but it has to exist)
- A hypothesis about WHO would pay and WHY
- Founder availability to execute alongside us (this isn’t “done for you” outsourcing)
What happens after the sprint ends? Am I on my own?
You choose: Graduate and self-execute, OR continue with advisory.
Option 1: Graduate (most clients)
- You take the playbooks, systems, and processes we built
- You execute internally
- You can book occasional office hours if you hit roadblocks
Option 2: Ongoing Advisory
- Monthly retainer for continued strategic support
- 2 calls/month + Slack access + quarterly deep-dives
- Great for founders who want a “fractional CMO” long-term
The goal is self-sufficiency, not dependency. We measure success by whether you NO LONGER need us.
Do you take equity or rev share?
No. Never.
We’re fee-for-service by design because:
- Alignment: We want you to retain maximum equity for YOUR exit
- Flexibility: No long-term lock-in or conflicts if you pivot
- Transparency: You pay for sprints, you get defined deliverables
Some “advisors” take 1-3% equity for “introductions” or “mentorship.” That’s $100K-$1M at exit for a few calls.
What if I'm not ready to commit but want to learn more?
Take the free GTM Scorecard assessment:
- Answer 12 questions about your product, traction, and goals
- Get an instant diagnosis of your #1 growth bottleneck
- Receive a detailed 15+ page GTM Analysis Report
- See a custom 90-day roadmap tailored to YOUR gaps
Seriously. No email signup. No sales call required. Just a real assessment of your startup.
Whether you work with us or not, you’ll walk away with a clear DIY plan to fix your GTM strategy.
What's your success rate? Do you have case studies?
100% client satisfaction. $45M+ raised. 40+ startups sprinted.
Vzy -> 22K users + $50K revenue in 3 months
Aimedis -> $2M IDO (crypto) + $30M Series A
Seller Suite -> 400+ paying users
A-Reality -> $2.6M seed raised
ElevateAB -> $40K MRR + 1,200+ users
EndoWeld + King Saud University (KSA) -> $1.8M patent commercialization deal
WeCover (Dubai, 2023) -> Raising $1M seed
Validation Sprint outcomes:
- 92% identify a working channel within 6 weeks
- Average first 3 customers acquired in 4.2 weeks
Scale Sprint outcomes:
- 87% reduced CAC by 30%+ after playbook implementation
- Average time savings: 12 hours/week on founder marketing effort
Transform Your Startup. Stop Giving Away Equity for Generic Advice.
The Old Way:
- Give up 7% equity to incubator → Generic curriculum, mentor whiplash
- Raise VC too early → Lose control, forced to scale before PMF
- Hire an expensive agency → Dependency, no knowledge transfer, high burn
- DIY everything → Slow learning, scattered execution, burnout
The SaaS Relaunch Way:
- Keep 100% equity through validation and early traction
- Validate fast with focused sprints, not 6-month programs
- Build capability so you OWN the growth engine forever
- Raise smart capital only when you have leverage and traction
Ready to Join 120+ Founders Who Chose the Founder First Path?
Seats Left for Q2 2026:
3
00
Hr/s
05
Min
00
Sec
- Keep 100% equity
- Get customers in 4-6 weeks
- Build systems you own forever
- Become investor-ready on YOUR terms
Not Ready? Take Our Free SaaS GTM Scorecard Assessment
Answer 12 questions in 3 minutes and discover where your GTM strategy is broken.
Find out instantly:
- Your GTM maturity score (0-100) across 6 critical dimensions
- Which stage you're REALLY at (Validation, Scale, or Optimize)
- Your #1 bottleneck preventing customer acquisition
- Where you're bleeding time and cash vs. competitors
- Your fundraising readiness score (are angels even interested yet?)
You'll receive a comprehensive 15+ page GTM Analysis Report with:
- Detailed breakdown of your strengths and blind spots across ICP clarity, messaging, channel selection, sales process, metrics tracking, and team capability
- Benchmark comparisons to similar B2B SaaS startups at your stage
- Prioritized action plan: What to fix first, second, third (stop doing everything at once)
- Custom 90-day sprint roadmap tailored to YOUR biggest gaps
- Red flags analysis: Are you making the fatal mistakes that kill 80% of SaaS startups?
$299 value. Yours free. No credit card required.
SaaS Relaunch • The Founder-First Venture Building Program
- contact@saasrelaunch.ca
- contact@saasrelaunch.ca
